Case Study: Carsforsale.com achieves faster, seamless multi-channel customer conversations and increased dealer engagement with Twilio Conversations

How Carsforsale.com Empowers Customers and Dealerships Nationwide

Carsforsale.com connects more than 22,000 dealerships with roughly 100 million annual car shoppers, and needed a way to tie customer interactions across phone, text, and email so dealers could respond immediately and track leads accurately. The challenge was to unify those channels into a seamless workflow that improved response times and attribution without diverting engineering focus from the core product.

Carsforsale.com partnered with Twilio—using Short Codes, Programmable Messaging and Voice, and the Conversations API—to integrate multichannel communications into its CRM, moving from proof of concept to implementation in weeks. The result: dealers can manage calls, texts, and emails in one place, access analytics to optimize outreach, and Carsforsale.com has attributed nearly 1.5 million voice calls while accelerating time-to-market and improving customer engagement.

Carsforsale

Kristen Stengel

Director of Marketing