Case Study: College HUNKS Hauling Junk & Moving achieves reliable, scalable communications and a 188% increase in conversion rate with Twilio

How a Leading Moving and Junk Removal Company Optimized With Twilio

College HUNKS Hauling Junk & Moving is a North America–wide moving and junk removal franchisor that grew from a two-person startup into a large multi-franchise operation. As the business scaled, its legacy phone carrier became unreliable and inflexible, leaving the team without real-time control, slowing number provisioning, and unable to support rapid expansion or remote work needs.

The company switched to Twilio Elastic SIP Trunking and later adopted Twilio Flex, completing the SIP cutover overnight and bulk-importing numbers with no downtime. The move eliminated format translation issues, cut time to provision new numbers from ~72 hours to seconds, and gave visibility through Voice Insights; combined with Flex analytics, this drove data-led decisions and a 188% lift in conversion rate (from 8% to 23%) while enabling hundreds of agents to work remotely.

College HUNKS Hauling Junk & Moving

Mary Mills

VP of Marketing