Case Study: Homeyou achieves 40% higher conversion rates with Twilio Voice

Homeyou Increased Conversion Rates 40% Using Twilio

Homeyou is a Woburn, MA–based online marketplace that connects homeowners with local contractors for services like roofing, painting, and plumbing. After launching in 2014 and rapidly scaling to process over 1.2 million service requests and generate roughly $150 million for partners, the company needed a scalable, cost‑effective way to handle growing call volume, protect homeowner contact information, and deliver a consistent, high‑quality customer experience while hiring remote agents.

Homeyou integrated Twilio Voice to build a browser‑based call center with masked local numbers, real‑time routing, and global connectivity—features that were quick to develop and easy to deploy. The solution improved agent efficiency, supported remote staffing, preserved homeowner privacy, and drove a roughly 40% increase in conversion rates, enabling continued growth with lower operational costs and readiness to expand headcount.

Homeyou

Artem Filikov

Vice President of Marketing and Corporate Development