Case Study: HomeFinder.com captures 10x more reviews with Twilio

Homefinder.com Captures 10x More Reviews with a Twilio-Powered Solution

MovingCompanyReviews.com (part of HomeFinder.com) needed a reliable way to capture accurate, timely reviews from customers on move day—when feedback is freshest but consumers are often stressed and short on time. The challenge was increasing volume without sacrificing authenticity or adding cumbersome upload steps, while offering a small incentive (e.g., pizza/gift card) to encourage participation.

MCR implemented a Twilio-powered workflow: customers opt in when booking, receive a text telling them which number will call, then leave a recorded voice review in under three minutes; MMS photo upload of the Bill of Lading is being added for quick verification. Built in days (full MMS rollout expected within 72 hours), the solution delivered a 10x increase in reviews, thousands more year-over-year, easier verification, and lower operational costs thanks to Twilio’s pay-as-you-go pricing, allowing the program to scale.

HomeFinder.com

Shannon Cullins

General Manager