Case Study: Heymarket achieves mobile shared inboxes and faster customer responses with Twilio

Heymarket Ships Shared Inboxes For Teams On The Go

Heymarket, founded by Amit Kulkarni, set out to scale business texting after an accidental personal text highlighted the risks of using personal inboxes for customer messages. As adoption grew, customers tried to share personal auth tokens to let teams handle conversations, revealing a deeper need: teams needed a way to share messages, templates, and contacts and respond quickly from anywhere without exposing credentials or relying on email and Slack.

Heymarket solved this by building web, iOS, and Android apps that treat SMS like email—complete with segmentation, templates, scheduling—and a Twilio-powered shared inbox that supports assignment, reassignment, and in-app templating (e.g., long-press replies). The result: faster, coordinated responses from mobile, reduced workflow friction, and adoption across SMBs and national retailers and services that rely on improved speed and quality in customer communication.

Heymarket

Amit Kulkarni

Co-Founder