Case Study: Hapana achieves 3x growth and 98% SMS deliverability with Twilio Programmable Messaging and Email

Hapana taps Twilio’s Programmable Messaging and email platforms to enhance their fitness and wellness business solutions

Hapana is an end-to-end enterprise platform for gyms, health & wellness centers, and fitness studios that helps drive member engagement and business growth. Headquartered in Sydney and now operating in more than ten countries, Hapana needed a partner with global coverage, localized support and strong compliance/security to ensure its platform performed consistently as it expanded beyond Australia.

Hapana integrated Twilio’s Programmable Messaging, Email and Lookup APIs to verify phone numbers, power two‑way SMS and automate marketing and CRM communications. The integration improved SMS deliverability to over 98%, drove a 9x rise in inbound SMS, increased outbound SMS usage by 500% and inbound responses by 900%, and enabled features like one‑click waitlist confirmations that lifted class utilisation ~7%. Since early 2020 Hapana has scaled from ~250 to 650+ locations and grown monthly bookings from 300,000 to over 1 million, while continuing to build new features and explore additional Twilio solutions.

Hapana

Jarron Aizen

CEO and Founder