Case Study: GameChanger achieves scalable, real‑time play‑by‑play SMS delivery and halves messaging costs with Twilio

Gamechanger Media Delivers Play-By-Play Updates with Twilio

GameChanger Media’s app and website turn amateur sports scorekeeping into real‑time, play‑by‑play updates for parents and fans, but the company needed a highly reliable, scalable and cost‑effective way to deliver personalized SMS alerts worldwide. After testing several providers, GameChanger required a platform with a powerful API, delivery reporting and the ability to handle high‑volume messaging via a short code.

GameChanger chose Twilio for its pricing, API and reporting; a single developer integrated Twilio with the company’s Python alerting system and switched to a five‑digit short code in about 10 minutes. The move cut texting costs in half, enabled rapid growth (initially onboarding 45,000 baseball teams) and now supports nearly 2 million SMS messages a month, with plans to expand into more sports and international and voice delivery.

GameChanger

Kiril Savino

CTO and Co-Founder