Case Study: FundedByMe achieves better email performance and startup fundraising with Twilio SendGrid

FundedByMe optimizes email program to raise funds for startups with Twilio SendGrid

FundedByMe, an equity crowdfunding platform connecting entrepreneurs with business angels, relied heavily on email for signup confirmations, investment notifications, and community engagement. But its existing system lacked the reporting and analytics needed to track opens, clicks, and A/B test performance, making it harder to optimize campaigns. FundedByMe turned to Twilio SendGrid to improve its email program.

Twilio SendGrid integrated with FundedByMe’s Heroku-based system in just three lines of code and centralized email data in a single dashboard. With better analytics, FundedByMe could refine messaging, test subject lines, and run split tests; in one case, a client raised 1,000,000 SEK ($156,000 USD) in six weeks. The insights also helped FundedByMe rewrite underperforming emails and add clearer calls to action to boost engagement.

FundedByMe