Case Study: Relay achieves rapid scale — 0 to 15 million texts in a few months with Twilio

From 0 to 15 Million In A Few Months Relay Scales Their Texting Platform For Organizers

Relay is a peer-to-peer texting platform founded by Daniel Souweine to help organizers reach supporters more effectively. Faced with the rapid demand of election-season outreach, Relay went from sending zero texts on September 1, 2016 to 15 million messages in just 81 days, needing to scale to handle massive, time-sensitive campaigns for causes and candidates.

Relay built on Twilio to deliver scalable SMS with features like local-area numbers and automated conversational handling, enabling highly personal outreach at scale. The platform powered national groups and campaigns (for example, one civil-rights program texted 275,421 supporters with a 38.5% reply rate and 16.3% confirmations), proving resilient and ready to support the next surge in messaging.

Relay

Daniel Souweine

CEO and Founder