Case Study: Fred IT Group achieves safer, more effective electronic prescription management with Twilio

Fred IT group makes medication management safer, easier and more effective for all australians with its electronic prescriptions platform powered by twilio

Fred IT Group, a technology provider to the pharmacy industry, faced the urgent challenge of replacing paper prescriptions with a nationwide electronic prescribing platform in Australia. When the COVID-19 pandemic compressed their timeline from six months to just eight weeks, Fred IT Group turned to Twilio to help build a reliable, scalable solution for ePrescriptions.

Using Twilio’s Programmable Messaging, Twilio Studio, and WhatsApp for Business API, Fred IT Group launched a platform that sends prescription tokens by SMS or email, manages patient consent through My Script List, and supports pharmacy communication via WhatsApp. With Twilio, the company has created more than 11 million ePrescriptions, routed over 6 million messages, and enabled 95% of pharmacies to dispense an ePrescription, making medication management easier and more efficient across Australia.

Fred IT Group

David Freemantle

General Manager Product