Case Study: YouCanBookMe reduces missed appointments and saves 50% on SMS with Twilio

Fewer missed appointments for small businesses with SMS

YouCanBook.me is an online scheduling service that integrates with Google Calendar to give users a personalized booking page and eliminate email back‑and‑forth. The company faced a costly problem with missed appointments and late cancellations—especially for small businesses—and needed a reliable, low‑friction way to remind people (text messages are read much faster than email, with research showing 95% are seen within 15 minutes).

YCB.me integrated Twilio SMS to offer optional confirmation and reminder texts (customers buy SMS credits, edit message content and timing, and can receive replies that are logged). Twilio proved easier and more reliable than their previous provider, allowed 160‑character single messages, and cut SMS costs by 50%. Today YCB.me processes about 400,000 bookings per month with improved delivery and reminder effectiveness.

YouCanBookMe

Alice Smith

Product Advisor