Case Study: Experience achieves rapid SMS-driven seat upgrades and increased fan engagement with Twilio

Experience Helps Fans Have Amazing Experiences at Live Events with Twilio

Experience is a fan-experience platform that helps sports teams, venues and promoters deliver VIP perks and real-time seat upgrades at live events. The company needed a faster, higher‑uptake way to reach fans than static mobile pages and Jumbotron prompts, but didn’t want to burden its developers or navigate a lengthy short-code process.

By integrating Twilio’s SMS API, Experience launched text messaging in hours and moved it to production in days, with Twilio simplifying short-code and opt‑in verification. The result: a mobile marketing engine that sends real‑time upgrade offers, fills otherwise empty seats, powers VIP outreach and increases revenue from unused inventory.

Experience

Garrett Langley

Vice President Experience