Twilio
443 Case Studies
A Twilio Case Study
eLocal, a profitable lead-generation company founded in 2007, needed to deliver high-quality, sales-ready calls to home service and legal professionals while moving faster than competitors. The challenge was to optimize lead quality and respond within tight time windows, scaling a call-focused operation that could rapidly test and iterate on new ideas.
By modernizing its call center with Twilio Voice, TaskRouter, and Twilio Client, eLocal built a working prototype in about a week and rolled out IVR campaigns, dynamic routing, browser-based agent controls, and call tracking. The result: revenue grew 45%, higher-quality, better-attributed leads, faster feature rollout, plans to double the center, and improved ability to measure and reward performance.
David Roberts
Software Developer