Case Study: eHarmony doubles Secure Call usage and protects users' phone numbers with Twilio

Eharmony Improves The Online Dating Experience With Twilio

eHarmony, the online dating site that helps people find long-term partners, needed a safer, more user-friendly way for members to talk by phone without revealing personal numbers. Their first private-calling solution required users to initiate calls from a computer and proved cumbersome, so eHarmony sought a more secure, convenient calling experience.

They launched Secure Call powered by Twilio’s anonymous calling and virtual numbers, letting members connect by phone while keeping personal numbers private. A prototype was built in hours and a 4-developer team finished full integration in 30 days; the feature—part of a site redesign—doubled Secure Call usage, leverages Twilio’s global coverage (150 countries), and will be rolled out to mobile with secure texting.

eHarmony

Arvind Mishra

VP of Product Management