Case Study: Driver Exchange boosts profit margins and cuts SMS costs 75% with Twilio

Driver Exchange increases margins by adding communications between drivers and hirers with Twilio

Driver Exchange is a UK marketplace that connects hirers with freelance HGV drivers, created to replace paperwork-heavy agency workflows and tackle tight industry margins and a national driver shortage. The team needed a reliable, low-cost communications method that worked in mobile black spots and could be integrated quickly and scaled as the business grew.

By building SMS notifications on Twilio—booking, start, completion and change alerts with TinyURL links—Driver Exchange now handles thousands of shifts daily, schedules 8,000 drivers and sends about 10,000 SMS alerts per month. The solution cut messaging costs and pricing complexity, delivering ~75% lower SMS/agency costs and enabling a flat 50p/hour market fee that improves hirer margins and driver pay, with plans to adopt more Twilio features as they expand.

Driver Exchange

Harry Blundun

Co-Founder