Case Study: DriveNow achieves reliable instant SMS notifications and 30%+ cost savings with Twilio

Drivenow Keeps Drivers Up-To-Speed On Their Car Reservations With Twilio

DriveNow, a BMW and Sixt joint venture offering flexible, pay-by-the-minute car sharing across Europe and North America, needed reliable, instant notifications for user registration and reservations. Delays and failed SMS from previous providers led to frustrated customers and more calls to DriveNow’s call center, creating operational headaches as the service expanded across multiple cities.

DriveNow implemented Twilio SMS to send registration PINs and reservation details (car model, color, location), and to provision local numbers via API for consistent, scalable messaging across territories. The change improved delivery reliability, reduced inbound calls, and is expected to deliver about 30–35% in savings while supporting growth across dozens of cities and a fleet serving 500K customers and 4K cars.

DriveNow

Nico Gabriel

Chief Executive Officer