Case Study: IRIS CRM doubles revenue and number of clients with Twilio

Dimitri Akhrin Builds A CRM That Moves As Fast As Sales Organizations

Dimitri Akhrin founded IRIS CRM to fix the fragmented, outdated tools ISOs were forced to use — slow, siloed bank portals and clunky reporting that hindered sales operations. He built a single portal to consolidate payment processors, bank integrations, reporting, and contact workflows so Independent Sales Organizations could manage customer interactions, compliance, and coaching without switching systems.

IRIS CRM pairs a full-featured call-center experience with CRM workflows using Twilio (Record, Client/WebRTC, SMS, TaskRouter, call tracking) to deliver screen pops, intelligent routing, automatic recording rules for compliance, real-time manager coaching, and sales dashboards with SMS alerts. The result: immediate efficiency gains for clients, doubled revenue and doubled client count in seven months, and rapid new customer growth that outpaced the prior two years combined.

IRIS CRM

Dimitri Akhrin

IRIS CRM