Case Study: Datalot achieves a 25% increase in qualified leads with Twilio

Datalot Optimized Lead Qualification With Webrtc

Datalot, founded by Josh Reznick to fix costly inefficiencies in online lead generation, faced a common problem: clicks rarely turned into timely, qualified phone conversations. Fragmented web-to-call processes meant lead data was lost or re-keyed, prospects went cold, and sales teams were overwhelmed with low-value volume.

Datalot built DialDrive on Twilio’s WebRTC-powered Client to synchronously route clicks, web inquiries, and inbound calls to the right salesperson in real time, with a browser-based agent dashboard for live monitoring and analytics. The result: immediate lead qualification, higher agent productivity and a 25% increase in qualified leads, boosting conversion rates and reducing time-to-contact.

Datalot

Josh Reznick

CEO and founder