Case Study: Crypto.com accelerates global crypto adoption and secures user onboarding with Twilio

Crypto.Com helps customers accelerate the world’s transition to cryptocurrency with twilio

Crypto.com is a global cryptocurrency and financial-services platform serving over 10 million customers with an app, Visa debit card, exchange, DeFi wallet and an NFT marketplace. The company needed to make crypto accessible to beginners and experts alike while safeguarding accounts and payments, smoothing onboarding, preventing fraud, and building a compliant customer data infrastructure to understand behavior and personalize lifecycle marketing.

Crypto.com implemented Twilio Programmable Messaging and SendGrid Email API for OTPs, 3DS verification, magic-link logins and transaction notifications, and adopted Twilio Segment (Connections, Protocols, Personas) to unify and validate customer data. The combined solution strengthened security and fraud prevention, ensured reliable email delivery, sped onboarding, reduced engineering overhead for integrations, enabled real-time personalization and analytics, and positioned Crypto.com to scale user growth and engagement as it pursues its goal of reaching many more customers.

Crypto.com

Matthew Chan

Chief Technology Officer