Case Study: MySmartPrice achieves higher email engagement and deliverability with Twilio SendGrid

Creating a custom engagement tool with Twilio SendGrid

MySmartPrice, an Indian price comparison and product discovery platform serving millions of monthly visitors, needed a better way to manage customer email engagement and retention. The team wanted to build a custom campaign tool to personalize content, predict product interest, and adjust email frequency to reduce unsubscribes and avoid email fatigue. They chose Twilio SendGrid to power this effort.

Twilio helped MySmartPrice build its custom email platform on top of Twilio SendGrid’s delivery engine and analytics tools, including the Event Webhook and dashboard. As a result, MySmartPrice achieved a 99.72% delivery rate, 43% overall open rate, and 11.35% overall click rate, while using data to stop emailing unengaged users and drive repeat visits at scale.

MySmartPrice

Ioana Cozianu

Customer Success Manager