Case Study: Magna Mysteria achieves immersive, mobile-driven interactive theatre experiences with Twilio

Creates An Interactive Theatre Experience With Twilio

Mercurial Wrestler, a UK theatre company, created Magna Mysteria, a site-specific interactive production that turns audience members into participants by collecting personal details and integrating mobile phones and RFID cards into the performance. The challenge was reliably delivering personalized calls, texts and voicemails across five acts and multiple venues without disrupting the live experience.

The company used Twilio to trigger recorded messages, calls and texts tied to each audience member’s submitted details and RFID interactions, while card readers and on-phone prompts guided participation. The result was a highly immersive, personalized show that toured successfully across the UK, increased audience engagement and repeat visits, and proved Twilio to be a dependable telecom solution for live theatre.

Magna Mysteria

Jay Kerry

Co-Creator and Performer