Case Study: CraftJack achieves better customer communications and higher signups with Twilio Segment and Twilio Engage

CraftJack lays the foundation for better customer communications with Twilio

CraftJack, a two-sided marketplace helping homeowners find trusted contractors, needed a way to unify and act on growing customer data in real time without overusing its limited engineering resources. The company also wanted to personalize customer communications and marketing, and turned to Twilio Segment and Twilio Engage as part of its existing Twilio stack.

Twilio helped CraftJack centralize data, self-serve campaign building for marketing and product teams, and launch personalized journeys across SMS, email, push, and phone. With Twilio Engage, CraftJack launched a self-service signup flow and review-request journeys, leading to a 31% year-over-year increase in pro-new user signups and a 41% year-over-year increase in homeowner reviews, while also improving engineering implementation efficiency by 80%.

CraftJack

Mike Figueroa

Sr. Product Manager