Case Study: Strava boosts email engagement and revenue with Twilio SendGrid

Consistent changes create email successes

Strava, the social network for athletes, needed a scalable way to manage critical customer communications as its app and user base grew. Using Twilio SendGrid from Twilio, Strava wanted to keep athletes engaged with relevant email while reducing unnecessary message volume and improving performance.

Twilio helped Strava optimize its email program by changing daily digest settings to opt-in and reducing Kudos email frequency, which cut overall email volume to 30%–40% and boosted engagement. The results included a 20% increase in overall open rate, a 70% increase in overall clicks, and a 138% increase in click rate for Kudos emails, while also helping drive revenue through challenge-based product offers.

Strava

Justin Fritz

Email Marketing Manager