Case Study: Community achieves authentic two-way text messaging at scale with Twilio

Community powers authentic two-way text messaging at scale with Twilio

Community is an SMS marketing platform that helps businesses, brands, creators, and public figures connect with their audiences at scale. As it grew rapidly, Community needed a reliable way to manage high-volume, two-way text messaging without the filtering, blocking, and throughput limits of older SMS approaches, and it turned to Twilio for help.

Twilio’s Programmable Messaging API and A2P 10DLC became the core of Community’s texting system, enabling more authentic, personalized conversations and better message deliverability. With Twilio, Community scaled to 20 million active subscribers in 10 months and has supported more than 7 billion total messages exchanged, including campaigns generating 300 million outbound messages per month.

Community

Zachary Shunk

Head of Special Projects