Case Study: Choco achieves reduced food waste and faster digital ordering with Twilio

Choco is cutting food waste, one order at a time, with help from twilio

Choco is a tech platform that aims to make food distribution transparent, sustainable, and waste‑free, but it launched into an industry still dominated by manual phone, voicemail and fax processes. The fragmented supply chain—farmers, wholesalers, distributors, reps and restaurants—meant orders were slow to process and error‑prone (about one in three arrived with mistakes), creating operational friction and food waste as Choco scaled rapidly across countries.

Choco integrated Twilio’s cloud communications (Programmable Messaging for SMS/WhatsApp, Verify and Lookup for secure onboarding, and Segment for unified customer data) to enable in‑app messaging, automatic conversion of orders into supplier formats, and a single view of customer interactions. The platform now connects 10,000+ suppliers and ~15,000 restaurateurs, speeds and simplifies ordering, saves restaurants roughly two hours per week, reduces errors and food waste, and streamlines supplier integration across regions.

Choco

Andrew Solomon

Senior Software Engineer