Case Study: CallTrackingMetrics achieves trusted communications and simplifies SHAKEN/STIR compliance with Twilio

Calltrackingmetrics helps clients build trusted communications using twilio

CallTrackingMetrics is a marketing‑attribution and call‑tracking platform built on Twilio that helps marketers and sales teams turn voice and text interactions into actionable insights. Faced with an onslaught of robocalls and new SHAKEN/STIR identity‑verification rules that were eroding answer rates and confusing businesses, CallTrackingMetrics needed a clear way to help customers meet regulatory requirements and restore trust in phone communications.

By integrating Twilio’s Trust Hub REST APIs (alongside Twilio Voice and Messaging) into their platform, CallTrackingMetrics added a straightforward UI for customers to register verified identities for SHAKEN/STIR, A2P 10DLC, and CNAM. The result: customers are able to achieve compliance more easily, regain caller trust and deliverability, and continue using combined voice‑and‑text attribution to generate higher‑quality leads and better campaign performance.

CallTrackingMetrics

Todd Fisher

Co-Founder