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Case Study: CallTrackingMetrics achieves reliable, scalable call tracking and higher marketing ROI with Twilio
A Twilio Case Study
Calltrackingmetrics Helps 21,000+ Clients Worldwide Easily Track Marketing Campaign ROI
CallTrackingMetrics helps 21,000 clients worldwide attribute phone-call conversions to landing pages, digital ads, and other channels so marketers can measure true campaign ROI. The company struggled with expensive, complex, and unreliable telephony providers that caused outages, poor call quality, and limited visibility — problems that hurt live-sales conversions and accurate attribution.
By building on Twilio’s telephony API and Voice Insights, CallTrackingMetrics launched a scalable, secure platform (prototype in half a day; full product in two months) that delivers enterprise-grade call quality, call-level and media-path metrics, and integrations with Google Analytics and HubSpot. The result was faster development, consistent uptime, quicker troubleshooting, and more complete conversion reporting—many clients immediately see significantly higher reported ROI when phone calls are included alongside online leads.
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CallTrackingMetrics
Todd Fisher
Co-Founder and CEO