Case Study: Callify.ai improves sales call quality and efficiency with Twilio

Callify.Ai improves quality and increases efficiency of sales calls by automating cold calling techniques

Callify.ai needed a better way to handle high-volume cold calling, since about 80% of recruiters’ call efforts were wasted on unanswered calls, rejections, or poor timing. To solve this, Callify.ai turned to Twilio and used Twilio Programmable Voice, along with Twilio Programmable Messaging, to build a call-qualifying solution that could automate outreach and screen prospects more efficiently.

With Twilio, Callify.ai reduced wasted effort from 80% to 20% and achieved a 30% incremental benefit, while also scaling to about 20,000 calls per day. The solution helped recruiters focus only on qualified candidates, and Callify.ai expanded the offering beyond recruitment into other industries, using Twilio to support growth in new markets.

Callify.ai

Chetan Indap

Chief Executive Officer