Case Study: BuildBook achieves product-market fit in 3 weeks with Twilio Conversations

Buildbook goes from pivot to product-market fit in 3 weeks with the help of twilio conversations

BuildBook, founded by brothers Carson and Ryan Miller, helps residential construction companies eliminate costly miscommunication and missing paper trails by simplifying project conversations. When the team decided to pivot the platform to a real-time, multi‑participant chat with reliable notifications and scalable infrastructure, Head of Engineering Mitchell Lane was tasked with quickly delivering a solution that would support internal and client-facing communication without disrupting the product.

Lane used Twilio Conversations (JavaScript SDK and Ruby Gem) to build secure “rooms,” participant management, and an @mention-driven notification layer in just three weeks with a single engineer. The result: immediate product‑market fit, expanded engagement through email, push and in‑app alerts, zero major outages, exceeded revenue goals within four weeks, and a scalable chat infrastructure that lets BuildBook focus on adding features and growing customer acquisition.

BuildBook

Mitchell Lane

Head of Engineering