Twilio
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A Twilio Case Study
Better Voice provides customizable voicemail and phone services for businesses and individuals who depend on mobile communications. Founder Lyle Pratt built the service after seeing real estate agents struggle with cell‑phone–centric workflows that required flexible handling of incoming calls, voicemails, SMS and email, automatic extraction of call information, CRM integrations, and automated responses.
Using Twilio’s global phone numbers and APIs (Voice, SMS/MMS, Client, SIP), Better Voice built a drag‑and‑drop call‑flow builder with voicemail‑to‑text, call capture, dynamic routing, conferencing, and integrations with 250+ CRMs. The result: faster product development, a move beyond real estate into broader mobile‑first businesses, measurable gains in productivity and callback efficiency, higher sales conversions, easy scalability, and low‑cost deployments such as IVRs for The Children of America.
Lyle Pratt
Founder and CEO