Case Study: Believe strengthens artist-fan relationships with Twilio SMS and Voice

Believe strengthens artist-fan relationships through SMS and Voice

Believe, one of the world’s leading digital music companies, needed a better way to help artists and labels connect with fans across more than 50 countries. To stand out in a crowded music market, Believe turned to Twilio’s SMS and voice capabilities to power interactive marketing campaigns that could build engagement and collect fan data for future outreach.

Twilio helped Believe launch SMS, IVR, bot, and voice campaigns, including artist-specific hotlines and interactive fan experiences. The results were strong: Believe has run over 100 campaigns with Twilio, achieving 30–40% opt-in conversion rates for call campaigns and up to 50% click-through rates for SMS campaigns, with some exclusive-content campaigns nearing 100% conversion and one rapper campaign generating more than 20,000 calls in 24 hours.

Believe

Angélique Renaud

Head of Direct to Fan