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A Twilio Case Study
Bar Analytics builds cellular-connected flow sensors that sit inside beer taps to turn every pour into data on temperature, volume and quality. They struggled with poor cellular coverage in cellars and under-counter taps, unreliable “network steering” from traditional providers that caused data loss, and costly, manual management of multiple carrier SIMs — all of which threatened customer confidence and their ability to scale globally.
By switching to Twilio Super SIM and connectivity management APIs, Bar Analytics gained multi-network control and centralized SIM provisioning and troubleshooting, enabling reliable, real-time data worldwide. The change delivered a 10% increase in product availability, roughly 80% operating cost savings, captured 6.5 million pours in the first six months, and helped them win major brewery customers while scaling across dozens of countries.
Marc de Vos
Co-founder