Case Study: Balihoo achieves 30% cost reduction and 70% phone conversion rate with Twilio

Balihoo Automates Local Marketing Campaigns Using Twilio

Balihoo, a local marketing automation platform, helps national brands scale localized display and search campaigns but faced an industry-wide problem: most brands struggle to activate local consumers (only 7% reported effective local campaigns). Balihoo needed a way to provision local phone numbers, track calls, and attribute leads across thousands of locations to improve marketing ROI and connect shoppers to local sellers.

By integrating Twilio’s communications APIs, Balihoo added reliable, scalable local call tracking and click-to-call functionality without extra hardware, enabling on-demand local numbers and automated routing of phone and web leads to sales agents. The solution supported over 10,000 campaign locations, reduced costs by 30%, produced a 70% over-the-phone conversion rate (calls convert about 5× more than clicks), and powered large rollouts such as a 3,400-geo-targeted insurer campaign.

Balihoo

Shane Vaughan

CMO