Case Study: Avon & Somerset Constabulary achieves rapid, targeted community alerts with Twilio SMS & Voice

Avon and Somerset Constabulary communicate with thousands of UK citizens via the Twilio API

Avon and Somerset Constabulary needed a simpler, mobile-first way for officers to keep communities—Neighbourhood Watch, Farm Watch and other residents—informed and safe. Relying on multiple platforms was time-consuming, risked vendor lock-in and didn’t suit people (like farmers) who prefer SMS or officers who need on-the-move access.

The force built a single Community Alerts platform using Twilio SMS and Voice APIs: a responsive web interface with one database that lets officers send targeted texts, emails or voice messages from a mobile device in just a few clicks. Adoption was rapid; in the first months the service sent thousands of messages and used 10,106 minutes of voice, with ongoing strong uptake and reported results (70K, 10K+, 2.5M).

Avon and Somerset Constabulary

Scott Fulton

Head of eServices