Case Study: AirThinx scales global air-quality monitoring to 35 countries and cuts operating costs 30% with Twilio

Airthinx Turns Every Indoor Area Into a Safer Space With Twilio

AirThinx builds affordable, professional-grade air quality monitors to help hospitals, offices, and homes detect harmful particulates, filling a market gap between expensive professional systems and low-quality consumer devices. Their main challenge was delivering reliable, cost-effective global connectivity without managing separate carrier SIMs in every country, while ensuring easy “plug-and-play” deployment and fast troubleshooting when devices went offline.

AirThinx solved this by using Twilio SIMs and Programmable Messaging, which provided consistent cellular connectivity and SMS alerts worldwide and a single console plus APIs for remote SIM management. The result: rapid scale to 35 countries in the first year, a 30% reduction in operating expenses, and 80% faster troubleshooting, enabling faster deployment of expanded indoor, outdoor, and in-vehicle monitoring and remediation solutions.

AirThinx

Daniel King

Business Development Manager