Case Study: Addi scales customer communications and BNPL growth with Twilio

Addi scales to 4 million customers with Twilio

Addi, a Latin American financial technology company offering a buy now, pay later (BNPL) model, faced the challenge of scaling its user communications without sacrificing quality or reliability as its customer base grew exponentially. To maintain its value proposition and support its rapid expansion, Addi needed a robust communication infrastructure and turned to Twilio for a solution.

By implementing Twilio's products, including the WhatsApp Business API, Voice API, and SendGrid Email API, Addi built a foundational communications layer that enabled massive scalability. The results were significant: Twilio helped support Addi's growth to 4 million customers, facilitating 30 million monthly WhatsApp messages and 15 million monthly emails. This ensured high-impact, omnichannel engagement across the entire user lifecycle, consolidating Twilio's role as a critical partner in Addi's operational success.

Addi