Case Study: Orchard achieves 10% more customer reactivation with Twilio

How real estate platform Orchard used personalized offers and services, to reactivate 10% more customers

Orchard, the digital real estate platform, was struggling with siloed customer data across tools like Salesforce and Iterable, making it hard to create a single view of the customer journey or deliver timely, personalized offers. The company needed a better way to support growth and improve experiences for customers using services like Move First, while reducing the manual work and engineering resources required to launch campaigns.

Twilio Segment provided Orchard with a customer data platform to centralize and clean data, track real-time events, and share a unified customer view across teams. With Twilio Segment, Orchard launched personalized campaigns and automated audience targeting, leading to a 10% increase in lead reactivation and a 75% reduction in engineering integration resources, while improving conversion rates and marketing efficiency.

Orchard

Taylor Cronk

CRM Lead