Case Study: DigitalOcean achieves better marketing decisions and lower-cost growth with Twilio Segment

DigitalOcean used Twilio Segment to answer complex questions about its marketing performance and content to drive better decision making

DigitalOcean, a cloud infrastructure company, needed a better way to understand marketing performance and customer behavior as its user base grew. Its data was split across two siloed analytics systems, making it difficult to answer questions about campaign ROI, content effectiveness, and how different users moved through the funnel. DigitalOcean chose Twilio Segment to unify analytics and customer data.

Twilio Segment consolidated DigitalOcean’s data into a single warehouse and connected it to tools like Customer.io, Marketo, and FullStory. With Twilio, DigitalOcean gained a single view of customer records, saved time on manual reporting, and could identify content that drove up to 10x more revenue than average tutorials. The result was faster analysis, better-performing marketing campaigns at lower cost, and scalable handling of hundreds of millions of events per month.

DigitalOcean

Andy Hattemer

Senior Developer Marketing Manager