Case Study: Jaimy reduces CAC and churn by 25% with Twilio Segment

How Jaimy reduced customer acquisition costs (CAC) and churn by 25% with Twilio Segment

Jaimy, a home services marketplace connecting homeowners with local tradespeople, struggled with fragmented data, high engineering costs, and uncertainty about which website listings and customer behaviors drove better conversion. The company turned to Twilio Segment to gain clearer visibility into user engagement, improve personalization, and prove marketing effectiveness to partners.

With Twilio Segment, Jaimy unified customer data in one place, built real-time audiences, and improved onboarding and targeted communication across the buyer journey. The result was a 25% decrease in both customer acquisition costs and churn, plus a 25% higher activation rate after the onboarding improvements.

Jaimy

Damien Querbes

Head of Marketing