Case Study: Deepnote achieves a world-class customer data infrastructure with Twilio Segment

Deepnote uses Twilio Segment to build a world-class customer data infrastructure and develop a deep understanding of its customers

Deepnote, a cloud-based data science notebook used by teams to clean data, build models, and collaborate, needed a stronger customer data infrastructure to better understand users, power marketing, and support rapid growth. To solve this, Deepnote turned to Twilio Segment to centralize and standardize data across channels and create a single source of truth.

With Twilio Segment, Deepnote connected its product, marketing, and error-reporting tools, launched a BigQuery data warehouse, and enabled teams to activate data faster without engineering help. The result was richer customer insight, stronger attribution, more agile campaigns, and access to historical data that improved decisions on revenue, retention, and enterprise sales.

Deepnote

Robert Lacok

Product Manager