Case Study: LogMeIn achieves faster, standardized access to customer data with Twilio Segment

How LogMeIn increased access to standardized data across the business with a modern technology stack

LogMeIn needed a faster way to analyze customer behavior across millions of users and multiple products. Before Twilio Segment, teams had to submit requests to developers and wait more than a week for answers, creating siloed, slow, and frustrating access to data.

Twilio Segment helped LogMeIn collect data once and route it to multiple tools and destinations, giving BI, product, and marketing teams standardized, trusted data in one place. With Twilio Segment Warehouses and Replay, LogMeIn improved analytics workflows, enabled experimentation with best-of-breed tools, and uncovered new product insights faster with zero additional engineering work.

LogMeIn

Jon Borthwick

Director of Products, Identity & Access Management