Case Study: Drift increases website-visit-to-meeting conversions by 150% with Twilio Segment

How Drift used Twilio Segment to increase website-visit-to-meeting conversion rate by 150%

Drift, a Boston-based conversational marketing and sales platform, needed a better way to identify and act on account-level intent signals across its website and tools. The growth team struggled to connect individual user behavior to target accounts, sync high-intent segments across systems, and trigger timely outreach using Twilio Segment and related workflows.

To solve this, Drift implemented Twilio Engage to unify user- and account-level data, build high-intent audiences, and activate personalized emails, live chat, and Salesforce updates in real time. With Twilio, Drift saved 40 hours per month, increased its website-visit-to-meeting conversion rate by 150% in two months, achieved 80% open rates and 20% response rates, and drove a 160% month-over-month increase in opportunities.

Drift

Guillaume Cabane

VP of Growth