Case Study: CleanChoice Energy achieves faster, more personalized clean energy experiences with Twilio Segment

CleanChoice Energy uses Twilio Segment to help consumers access 100% clean renewable energy easier

CleanChoice Energy, a climate tech company focused on making 100% renewable energy accessible, was struggling to scale its marketing and customer experience as it added more tools, systems, and channels. Its legacy CRM and disconnected platforms made it difficult to create cohesive customer journeys, measure cross-channel marketing, and help consumers enroll in clean energy quickly.

CleanChoice Energy turned to Twilio Segment to create a centralized data hub that connects its marketing and customer tools, supports custom integrations, and strengthens first-party data and privacy compliance. With Twilio Segment in place, CleanChoice improved personalization and marketing attribution, reduced engineering time by 90% per year, cut time-to-value by months for each tool, and increased revenue through new campaigns.

CleanChoice Energy

Anthony Hoang

Chief Technology Officer