Case Study: Zebrands achieves a more personalized customer experience with Twilio

Zebrands Boosting the customer experience to improve people's lives

Zebrands, a fast-growing Mexican retailer of comfort and lifestyle products, needed to centralize customer data to better understand shoppers, run personalized marketing campaigns, and improve its contact center experience. To address this, Zebrands turned to Twilio, using Segment along with messaging, email, and contact center tools to connect customer interactions across channels.

Twilio helped Zebrands unify customer profiles, integrate SMS, WhatsApp, voice, and email, and give agents real-time customer information through Flex. As a result, Zebrands improved campaign targeting and conversions, created faster and more personalized service, and saw better ROI on marketing efforts across Google and Facebook, while enabling agents to work more efficiently.

Zebrands

Abraham Romano

Chief Product Officer