Case Study: Volleyball World achieves 400% revenue growth and 50% lower CPA with Twilio Segment

Volleyball World uses Twilio Segment to build relationships with 800 million fans and grow viewership of the world’s fourth largest sport

Volleyball World, the global volleyball media and fan engagement organization, needed a better way to unify customer data across its website, OTT channel, and mobile app to support its direct-to-consumer strategy. Its fragmented data environment made it hard to understand fans, track behavior, and trust the accuracy of its information, so it turned to Twilio Segment.

Twilio Segment helped Volleyball World centralize data from 12 sources into a single customer data platform and activate it across marketing tools and channels. With Twilio, Volleyball World achieved a 400% revenue increase from streaming in 2021, cut cost per acquisition by more than 50%, and delivered a return on ad spend above 531%.

Volleyball World

Motasem El Bawab

Head of Digital