Case Study: Daily Harvest achieves data-driven personalization with Twilio Segment

How Daily Harvest is using Twilio Segment to stay data-driven and capital-efficient

Daily Harvest, the clean-food brand, was struggling with fragmented customer data across Google Analytics and a data lake, which made it hard to create a single source of truth and personalize marketing effectively. To stay data-driven and capital-efficient, the company turned to Twilio Segment as it built out its data and engineering capabilities.

Twilio implemented Twilio Segment to centralize data from across Daily Harvest’s customer touchpoints and make it easier to route information to the right tools. The result was faster access to actionable insights, more precise email targeting based on customer interests, and a stronger ability to personalize at scale without needing to build a custom events infrastructure.

Daily Harvest

James Riso

VP of Insights and Analytics