Case Study: Tillster achieves 3X repurchase rates with Twilio Segment

How Tillster delivered 3X repurchase rates with a personalized loyalty campaign

Tillster, a global digital solutions provider for restaurant brands such as Burger King, Jollibee, and Godfather’s Pizza, wanted to move beyond manual, rigid data pulls and improve how it personalized loyalty and marketing campaigns. Using Twilio Segment, Tillster needed a more reliable way to unify granular customer data and activate targeted communications at scale.

Twilio implemented Segment Connections and Twilio Engage to centralize data from web and mobile channels, create real-time audiences, and power more precise couponing and messaging. The result was major efficiency gains and stronger campaign performance, including a more-than-tripled cake repurchase rate, a more than 50% increase in mobile order adoption, and a 93% reduction in data time/resources needed to pull data.

Tillster

Farzana Noorzay

VP of Analytics, Data Science and Data Products