Case Study: DigitalOcean achieves 33% better cost per conversion and 5x faster audience building with Twilio Engage

DigitalOcean uses Twilio Engage to build real-time, hyper-targeted audiences 5x faster

DigitalOcean, a cloud platform provider, struggled to keep up with growth marketing ideas because building and updating campaign audiences was time-consuming and the data quickly became stale. The company turned to Twilio, using Twilio Segment and Twilio Engage, to unify customer data and create real-time, hyper-targeted audiences for paid acquisition and email campaigns.

Twilio implemented a system that synced unified customer profiles into downstream marketing tools and ad platforms, helping DigitalOcean automate audience creation and campaign targeting. The results were strong: DigitalOcean built new audiences 5x faster and improved cost per conversion by 33% versus Google’s “in market” audiences, making its marketing more precise and efficient.

DigitalOcean

Andy Hattemer

Senior Developer Marketing Manager