Case Study: Breather achieves higher Return on Ad Spend with Twilio Segment

How Breather used Twilio Segment to increase Return on Ad Spend

Breather, a Montreal-based startup with rapidly growing on-demand workspaces, was struggling to centralize ad and user data from platforms like Adwords and Facebook Ads. The team at Breather relied on a slow, manual process for downloading reports, compiling them in Google Drive, and running scripts to load the data into its database, making attribution and campaign reporting difficult. Breather chose Twilio Segment to help bring raw data into a single source of truth.

With Twilio Segment, Breather quickly implemented event tracking across web, app, and other tools, then synced raw ad data directly into its database for deeper analysis. Twilio Segment saved the team significant time, reduced human error, and gave Breather a full view of campaign ROI; by analyzing time to first booking across ad platforms, Breather improved its ad strategy and boosted Return on Ad Spend.

Breather

Simon Trudeau

Digital Analytics Director