Case Study: Arduino achieves privacy-first personalized customer experiences with Twilio Segment and AI Predictions

How Arduino built privacy-first, personalized experiences for B2B and B2C customers using Twilio Segment and AI Predictions

Arduino wanted to modernize how it engaged millions of B2B and B2C website visitors while staying privacy-first and GDPR-compliant. Before working with Twilio, the company struggled with data silos, manual CSV uploads, and inconsistent audience data across more than 12 web properties, which made it hard to personalize campaigns and identify which visitors were casual browsers versus ready-to-buy customers.

Twilio Segment and Twilio Engage helped Arduino unify first-party data from websites, BigQuery, and APIs into a single CDP, enabling AI Predictions, precise segmentation, and automated journeys. With Twilio, Arduino created over 150 audiences and 22 journeys, improved audience accuracy by 70%, saved 90% of the time spent adding new data sources, and made engineering resources 70% more efficient. The company also achieved a 38% average email open rate over 90 days and improved ad spend efficiency by focusing on high-intent shoppers.

Arduino

Alice Luzzi

Digital Marketing Specialist